Monotype Helps Brands Meet New HTML5 Digital Advertising Guidelines
“HTML5 is the best way to seamlessly deliver media-rich, interactive brand experiences across all platforms and devices,” said
Brett Zucker, senior vice president of product management and marketing at Monotype. “Web fonts are integral to this process as type is an important part of brand expression and consistency. Using text-as-image within these creative ad units will fall short when brands want to create truly dynamic, responsive campaigns that need to be adapted and pushed in real time. We’re helping brands solve for some of these industry changes, all the while improving the impact and engagement that they are looking for as part of their digital advertising campaigns.”
According to the IAB (
HTML5 delivers media-rich, interactive brand experiences across platforms and devices. For example, content sources like geolocation and personalization are largely dependent on HTML5 to serve up contextual ads in real time, making them more timely and effective for key audiences. It’s critical that text appearing in these ads renders correctly and quickly, and web fonts are an important component to these experiences to ensure brand identity and consistency.
For more information on Monotype’s enterprise digital ad solutions, visit: https://enterprise.monotype.com/. For more information on MyFonts.com digital ad solutions visit: http://www.myfonts.com/licensing/digital-ads/.
About Monotype
Monotype is a leading global provider of typefaces, technology and
expertise that enable the best user experience and ensure brand
integrity. Headquartered in
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