OREANDA-NEWS. June 02, 2016. The analysts at Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today report the estimated average transaction price (ATP) for light vehicles in the United States was \\$33,845 in May 2016.  New-car prices have increased by \\$1,139 (up 3.5 percent) from May 2015, while decreasing \\$116 (down 0.3 percent) from last month.  

"Continuously growing demand for SUVs and trucks helped push overall average transaction prices up this month," said Tim Fleming, analyst for Kelley Blue Book.  "The overall share of light trucks in May 2016 should be around 60 percent, up from 55 percent in May 2015.  The Detroit automakers are benefitting most from this trend, as their transaction prices are up between 4-6 percent.  Manufacturers focusing on car-heavy lineups are still seeing year-over-year strength, but at a much more modest level."

Manufacturer

May
2016 Transaction
Price (Avg.)*

April
2016 Transaction
Price (Avg.)*

May
2015 Transaction
Price (Avg.)*

Percent Change
April 2016 to
May 2016*

Percent Change
May 2015 to
May 2016*

American Honda (Acura,
Honda)

\\$27,302

\\$27,387

\\$26,723

-0.3%

2.2%

Fiat Chrysler (Alfa
Romeo, Chrysler, Dodge,
Fiat, Jeep, RAM)

\\$35,129

\\$35,087

\\$33,704

0.1%

4.2%

Ford Motor Company
(Ford, Lincoln)

\\$36,900

\\$37,507

\\$35,109

-1.6%

5.1%

General Motors (Buick,
Cadillac, Chevrolet,
GMC)

\\$38,654

\\$38,633

\\$36,628

0.1%

5.5%

Hyundai-Kia

\\$24,400

\\$24,328

\\$24,324

0.3%

0.3%

Nissan North America
(Nissan, Infiniti)

\\$27,439

\\$27,608

\\$27,184

-0.6%

0.9%

Subaru

\\$28,068

\\$28,164

\\$27,532

-0.3%

1.9%

Toyota Motor Company
(Lexus, Scion, Toyota)

\\$31,070

\\$31,112

\\$29,878

-0.1%

4.0%

Volkswagen  Group
(Audi, Volkswagen,
Porsche)

\\$39,670

\\$40,336

\\$38,272

-1.7%

3.7%

Industry

\\$33,845

\\$33,961

\\$32,706

-0.3%

3.5%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives


While the domestic automakers are seeing the greatest strength on their utility and truck lineups, Toyota Motor Company also shows significant growth in its average transaction prices, increasing 4 percent year-over-year.  The Toyota brand rose 5.2 percent, with all models showing improvement.  The Tacoma revealed the biggest jump at 12 percent, while the refreshed RAV4 is up 6 percent. 

Volkswagen Group is up 3.7 percent on a higher share of sales for its Audi and Porsche brands.  The more mainstream Volkswagen brand declined 6 percent, with nearly all models transacting lower year-over-year.  The lone bright spot in its lineup is the Golf, which rose 4 percent on a higher mix of the Golf R, the performance variant. 
 

Segment

May 2016
Transaction
Price (Avg.)*

April 2016
Transaction
Price (Avg.)*

May 2015
Transaction
Price (Avg.)*

Percent Change
April 2016 to
May 2016*

Percent Change
May 2015 to
May 2016*

Compact Car

\\$20,146

\\$20,135

\\$20,317

0.1%

-0.8%

Compact SUV/Crossover

\\$27,628

\\$27,655

\\$27,070

-0.1%

2.1%

Electric Vehicle

\\$38,492

\\$41,098

\\$37,683

-6.3%

2.1%

Entry-level Luxury Car

\\$40,420

\\$40,476

\\$40,777

-0.1%

-0.9%

Full-size Car

\\$34,640

\\$34,350

\\$33,481

0.8%

3.5%

Full-size Pickup Truck

\\$46,878

\\$46,680

\\$45,175

0.4%

3.8%

Full-Size SUV/Crossover

\\$59,443

\\$59,540

\\$58,650

-0.2%

1.4%

High Performance Car

\\$93,894

\\$94,171

\\$91,710

-0.3%

2.4%

High-end Luxury Car

\\$95,926

\\$95,934

\\$91,098

0.0%

5.3%

Hybrid/Alternative Energy Car

\\$26,375

\\$26,395

\\$25,118

-0.1%

5.0%

Luxury Car

\\$56,884

\\$56,545

\\$56,012

0.6%

1.6%

Luxury Compact SUV/Crossover

\\$41,048

\\$41,031

\\$41,067

0.0%

0.0%

Luxury Full-size SUV/Crossover

\\$84,585

\\$83,605

\\$83,586

1.2%

1.2%

Luxury Mid-size SUV/Crossover

\\$54,753

\\$55,248

\\$53,488

-0.9%

2.4%

Mid-size Car

\\$25,100

\\$25,084

\\$25,043

0.1%

0.2%

Mid-size Pickup Truck

\\$31,933

\\$31,685

\\$29,571

0.8%

8.0%

Mid-size SUV/Crossover

\\$37,247

\\$37,278

\\$36,427

-0.1%

2.2%

Minivan

\\$32,659

\\$32,329

\\$32,383

1.0%

0.9%

Sports Car

\\$35,296

\\$35,403

\\$33,248

-0.3%

6.2%

Subcompact Car

\\$15,419

\\$15,371

\\$15,634

0.3%

-1.4%

Subcompact SUV/Crossover

\\$24,696

\\$24,921

\\$24,524

-0.9%

0.7%

Van

\\$32,942

\\$32,568

\\$32,517

1.1%

1.3%

Grand Total

\\$33,845

\\$33,961

\\$32,706

-0.3%

3.5%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives


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About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book's KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years.  Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.