OREANDA-NEWS. Baltika launches a new street advertising campaign of Kronenbourg 1664, a refined French brand, under the slogan "Specially… a-La Kronenbourg 1664."

The advertising concept was developed by Euro RSCG Moradpour agency and based on two TV commercials, entitled "Club" and "Roulette" which premiered in May.

The new street advertisement supports the key idea of the TV commercial campaign that Kronenbourg 1664 French beer makes your vacation a special time. The creative concept revives the atmosphere of refined exquisiteness, which is characteristic for this very popular French beer brand.

Three by six meter billboards will be used in street advertising. The new city format billboards will be placed in millionaire cities: Moscow, St. Petersburg, Ekaterinburg, Kazan, Chelyabinsk, Novosibirsk, Rostov-on-Don, Nizhny Novgorod and Omsk.

Kronenbourg 1664 is currently on sale in over 70 countries. The brand is especially popular in Europe, where it is positioned as premium beer. The brand won many awards, including the gold medal at Brewing Industry International Awards’2004, the most prestigious international competition.

Around the globe Kronenbourg 1664 is the beer of successful and confident people who love beautiful things and know how to enjoy life.