OREANDA-NEWS. On July 13, 2007 ComInform summarized the results of informational media activity of the biggest Ukrainian banks in June 2007, reported the press-centre of Ukrsotsbank.

Such banks as Brockbusinessbank, Creditprombank, Nadra Bank, OTP Bank, Oshchadbank, PrivatBank, Prominvestbank, FUIB, Reiffeisen Bank Aval, Ukrprombank, UkrSibbank BNP Peribas Group, Ukrsotsbank, Ukreximbank, Finance & Credit bank, and Forum bank became the objects of the research.

In course of the research all-Ukrainian, regional and specialized printed media, informational agencies and Internet media were analyzed.

The media activity TOP-3 for June showed Ukrsotsbank occupying the first place (16% of the total banks’ appearances for the given period), UkrSibbank BNP Paribas Group the second (14%), and PrivatBank (12%). According to the company analysts’ evaluation, the TOP-3 of media activity leaders has not changed yet for the last six months. As a rule, dynamic changes of media activity are observed only with the banks outside the TOP-3.

In media mortgage became the most actively promoted bank service (676 publications), description of deposit programs occupied the second line (445 publications), investment-banking business reached the third line (372 publications), then in decreasing order - bank cards, car crediting, business development in regions, corporate business, SME cediting, money transfers.

“Interest of media to our bank, its products and technologies is traditionally high. In June Ukrsotsbank promoted its deposit programs, mortgage crediting, banking business results, SOFT money transfer system, services for corporate clients, programs for SME by means of media most actively, - as Serhiy Shevchenko, the Head of the Public and Media Relations Department, says. - Our bank is still on top of media activity ratings among Ukrainian banking institutions. Being supported by Ukrsotsbank’s management, the Bank’s press-service has been practicing the strategy of active informational maintenance of the Bank’s activity that is correspondingly evaluated by media representatives, as far as I see”.