OREANDA-NEWS. As by the Bank’s press-service with reference to the research of the “Ukraine today” monitoring company, accomplished by request of the “TOP-100” rating, reported the press-centre of Ukrsotsbank.

According to the research in the course of which over 20,700 publications had been analyzed, Ukrsotsbank won the second line among domestic companies with 1,781 appearances in electronic media. At that, Ukrsotsbank became the absolute leader in media-activity among Ukrainian banks in H1 2007. The gap between Ukrsotsbank and Reiffeisen Bank Aval, the closest “pursuer” in the rating, made more than 550 publications.

“Numerous mentioning of the company’s name in media definitely strengthens the corporate brand and have a positive influence on the enterprise’s capitalization, - as it is mentioned in the research of the “Ukraine today” company. - The company’s absence in media-space proves that it is not interesting for such social institutions as media bodies”.

“Within the last few years Ukrsotsbank has been holding leadership in various ratings of media-activity, - as Serhiy Shevchenko, the Head of the Public and Media Relations Department and the Bank’s press-secretary, says. - We are trying to be maximally open for our actual and possible clients, transparent for the society. This strategy of Ukrsotsbank’s management has been fulfilled in active partnership of the Bank’s press-service and social and political media. Journalists know that in Ukrsotsbank they can get irrefragable comments on the Bank’s activity, its financial parameters and strategy on the bank services market, experts’ opinions as to actual financial and bank matters. Ukrsotsbank’s absolute leadership in media presence has already been proved by researches of such companies as “ELVISTI”, “ComInform”, and “Context-media”, which specialize in media monitoring.