OREANDA-NEWS. On September 25, 2007 Wimm-Bill-Dann Foods OJSC [NYSE: WBD], Russia’s leading producer of healthy food products, launched Neo Beauty, an innovative dairy drink, containing the unique 3D Regeneo formula with aloe vera. Neo Beauty is the first functional food product of its kind on the Russian market with a proven impact on the overall health and particularly the state of skin, nails and hair, reported the press-centre of Wimm-Bill-Dann.

The exclusive 3D Regeneo formula contains aloe vera, anti-oxidants, minerals and vitamins. It was created by scientists at Wimm-Bill-Dann’s Research and Development Center together with their Swiss colleagues. The unique recipe of Neo Beauty dairy drink provides a healing, strengthening and regenerating effect on the skin, hair and nails. The effectiveness of Neo Beauty has been confirmed successfully by clinical tests. The range consists of a functional pro-biotic drink and a drinking yogurt in a variety of flavours both with aloe vera.

“The launch of Neo Beauty demonstrates once again that Wimm-Bill-Dann is the leader among health food producers in Russia,” said Grant Winterton, Director for Marketing and Innovation at Wimm-Bill Dann. “We believe that the market for functional products in Russia will grow in value terms by around 40-50% per year over the next three years, as consumers seek tasty and healthy products that help them manage busy liftestyles. We are leading the development of this market segment in line with our vision of being Russia’s leading producer of healthy foods for the entire family.”

Neo Beauty is a part of Wimm-Bill-Dann’s Neo line of functional products. These include dairy drink Immunelle enriched with complex lactose cultures, dairy-fruit cocktail Magitel and dairy drink Bio-Vit with bifudus cultures.