OREANDA-NEWS. December 21, 2007. In early December 2007, the award ceremony of "Recept goda 2007" awards was held in Moscow. Krka took part in five categories and received two first prizes and two honorary prizes, the company's press service reported.

The Recept goda ("prescription of the year") awards were organised in Russia for the third time. This year 78 Russian and foreign companies took part and over 100 products were included in the competition.

Members of the expert board announced Krka for the winner in two categories. In the category Best Corporate Magazine the first prize went to our magazine Green Pages, while in the category Creative of the Year, Krka's radio commercial for the brand Herbion was selected the best among the radio commercial candidates.

In addition, Krka received two honorary diploma awards. In the category Action of the Year for the brand Pikovit among the nominations for the Best Advertising and Information Action of the Year, and in the Creative of the Year for brand Herbion among the nominations for TV Commercial of the Year.

The winners have been selected by independent experts who answered a questionnaire. The experts are members of the Russian Association of Pharmaceutical Marketing, which is the most representative among all professional associations in this field in Russia. The expert committee includes representatives from the leading associations and companies in the field of communication in pharmaceutical industry: Russian Association of Pharmaceutical Marketing, Association of Communication Agencies, Russian Public Relations Association, Russian Pharmacy Network Association, Union of Professional Pharmaceutical Organizations, company KOMKON-Farma, market research centre Pharmexpert, and Association of Russian Pharmaceutical Producers.

In this fast developing market, the Russian pharmaceutical public evaluates the Recept goda awards as important, while the event is also an opportunity for connecting the interests of the pharmaceutical branch and the players in public communication services. The competition offers the manufacturers new opportunities for developing their corporate image and promoting medicinal products.