OREANDA-NEWS. December 25, 2007. According to the strategy of regional expansion, JSC "The Seventh Continent" declares its  present steps to Ural retail market and announces the opening, on the 21st December, 2007, of its first  store in Perm  - "The Seventh Continent-Supermarket".

The new store is located in popular shopping mall - Coliseum Cinema, situated at densely populated central and historical part of the megacity. The total selling space of Colizeum Cinema is about 30 000 square meters where the customers will find numerous shopping galleries as well as 8 halls cinema theatre "Panorama".

The gross area of "The Seventh Continent - Supermarket" is 2 400 square meters, the selling space  - 1 500 square meters. This store can be surely named as a high-technology platform implementing the main operational  and trade foundations of The Seventh Continent's retail chain. high quality and qualified suppliers, reasonable prices and special offers, professional service level, effective trading operation management and full range of additional services for our customers.

Thr new 24 hour supermarket proposes its customers wide range of  quality goods at optimal prices - more than 16 000 SKUs. Everyone can estimate all benefits of  fresh in-store production -  about  1 000 SKUs  of in-store bakery, gastronomy, fish and meet corners located directly in the new supermarket.  Private label  is  also presented in the store - more than 600 SKUs of food and non-food products under our own brand "Nash Product". All customers of the store will appreciate several chain's special offers: "Fresh price" - 100 socially significant  SKUs at reasonable prices, "New Year catalogue" with interesting new year's proposals. JSC The Seventh Continent invested in this project approx. $ 1.5 mln.

The Seventh Continent company became the first retail chain providing its customers with   the great possibilities of co-brand discount - bonus credit cards in cooperation with "Finservice Bank" . Nowdays, these possibilities became available for every citizen of Perm. The office of "Finservice Bank" is located in the new supermarket and offers wide range of banking services  from currency exchange to customer loans. "Finservice Bank" cards give to all its holders the opportunity to obtain 5-10% discount in all stores of . The Seventh Continent chain as well as accumulate from purchases up to 7% cash bonuses back.

Following the chapter of openings in Perm, the 1st quarter 2008  JSC The Seventh Continent is planning to present its hypermarket located in shopping mall "Shokolad". The gross area of  the new hypermarket  -  12 000 square meters, the selling space - 7 000 square meters. The hypermarket is owned by  JSC The Seventh Continent.

The openings completely correspond to earlier declared regional expansion plans of the Company  and   its  strategy of strengthening the position of JSC The Seventh Continent in this region.