OREANDA-NEWS. On January 21, 2007 experts of the Delo newspaper named Ukrsotsbank the most public Bank of Ukraine, reported the press-centre of Ukrsotsbank.

As it was noted in the article dedicated to the results of studies in the follow up of 2007, Ukrsotsbank “overtook Raiffeisen Bank Aval and UkrSibbank – finance institutions, members of the international banking groups for more than two years, which claims to transparency are enormously higher than at banks with domestic capital. Ukrsotsbank has to become the member of foreign banking group only in 2008”.

The study highlighted the high level of Ukrsotsbank media activity. "Almost two-year negotiations about the sale of finance institution (first with the Intesa Sanpaolo Italian bank, then with a group UniCredit) were held comparatively in the public. Market participants and journalists were informed about the prices of transactions, and about the conflict of the principal owner of Ukrsotsbank with minority shareholders, and about the reasons for refusal to sell the bank to Intesa Sanpaolo "- noted in the article.

According to Ukrsotsbank Head of Public Relations and Mass Media, Serhiy Shevchenko, information openness and the high level of media activity are among the key factors of the USB strategy. "Our bank traditionally heads media activity ratings among local banking institutions. With the active support of Ukrsotsbank leadership a strategy of active information support of the activity Bank is being put into practice, in my opinion, highly valued by the media representatives"- he says.