OREANDA-NEWS. January 31, 2007. Members of the Working Group on analyzing the market of advertising services decided to form a standing Advisory Council on the market of advertising services, at the Federal Antimonopoly Service (№ 11 FAS Russia's Order of 24.01.2008), reported the press-centre of FAS Russia.

The Advisory Council includes representatives of FAS Russia, the Association of Communication Agencies of Russia (ACAR), the Association of Advertisers and "RusBrand" (a non-profit partnership "Association of branded goods manufacturers in Russia").

At the session, members of the Working group discussed the concept of industrial media audit. Developed by the Association of Communication Agencies of Russia (ACAR) and "RusBrand", the concept objective is to ensure pricing transparency on the market of TV-advertising by generating the mechanisms of self-regulation for the media market.