OREANDA-NEWS. February 11, 2007. The results of the third wave of the IPSOS survey show stronger brand and more recognition for Bank Vozroghdenie, reported the press-centre of Bank Vozrozhdenie.

The main goal of the survey carried out in late 2007 was to study consumers' knowledge of the main players of the Russian banking sector and to understand how much consumers understand about bank services, particularly about Bank Vozrozhdenie.

The survey was carried out in 18 regional centers, as well as in Moscow and 15 other cities of Moscow region, where Bank Vozrozhdenie is presented: 3,806 respondents aged from 25 to 55 were surveyed.

The independent researchers pointed out Vozrozhdenie's improved brand strength and advertisement recognition across all sectors. The Bank was recognized by more than 85% of respondents in all regions, more than 20% higher than in the second wave of the IPSOS research a year previously. More than 30% of respondents said they would recommend Bank Vozrozhdenie to friends and acquaintances.

Perception of Bank Vozrozhdenie's quality grew in line with its better market recognition. Vozrozhdenie is associated first with a high level of client service. Participants perceive the Bank as operating more effectively and having more client friendly service with polite staff and less waiting for service, as well as better financial advice for customers. Good reputation and reliability were also mentioned as strengths of Bank Vozrozhdenie.