OREANDA-NEWS. On February 14, 2008 Oliver Loode delivered a presentation titled ‘Environment-friendly Place Brand as Competitive Advantage’ at the annual ‘Days of Estonian Municipalities’ held in Tallinn, reported the press-centre of Consumetric.

Since natural environment forms a core identity for many Estonian regions, towns and parishes, there is a strong case to more visibly integrate environmental aspects into the development of Estonian place brands.

Consumetric is a leading tourism and place marketing consultancy in the Baltic region. Our clients and cooperation partners are:
Public sector organizations aiming to raise their region's appeal for tourists, investors and/or local residents
Tourism enterprises wishing to develop innovative and profitable tourism products

Consumetric solutions cover the full range of marketing from market intelligence to campaign execution.  In addition we implement continuing education programs for tourism enterprises. 

The common denominator of Consumetric solutions is innovation. Each solution contains something novel in the particular market context, thereby increasing our clients' competitive advantage.

Consumetric innovations are based on a creative and dedicated team with experiences from diverse industries (incl tourism, FMCG, banking) and markets (incl Estonia, Latvia, Lithuania, Germany, USA). Wealth of experience enables us to offer solutions that best meet our clients' strategic and marketing objectives.