OREANDA-NEWS. April 25, 2008. Bank Electronika is expanding its presence in Russian cities: the credit institution has opened a personal services office for residents of Lipetsk and environs. The office, located at Ulitsa 60 Let USSR 236, is open to serve clients six days a week.

Bank Electronika’s retail personal services offices have introduced a banking packet oriented toward individuals and families with average earnings – from 3,000 rubles per month per family member. The Bank proposes favorable conditions for term deposits and credit. The minimum sum for deposit is 10 rubles. Cash credit – requiring minimal documents with credit extension decisions on a compressed schedule – ranges from 5,000 rubles to 80,000 rubles. Until the end of May, the retail office in Lipetsk is offering its clients a special deposit program, All in the Family, with high interest rates and a free Visa Electron Non-Personalised international payment cards with no service fees throughout the term of the account. Each depositor will also receive a gift from the Bank.

The Bank is continuing to implement its time-phased retail strategy. The opening of the personal services office in Lipetsk is one more step affirming its realization. Bank Electronika’s strategy provides for expansion of the retail office network until the end of 2010, when the Bank is expected to reach as many as 150 sites in cities with populations exceeding 200,000 individuals. By offering average Russians the most accessible and advantageous banking services, the Bank is rapidly being recognized as a reliable helpmate for every family.

Marina Upatova, Director of the Directorate for Retail Business at Bank Electronika, noted: “The time-phased opening of retail personal services offices is continuing in accordance with our plans; the road map for their opening is derived from marketing research we conducted. Judging from the demands and lifestyle of our potential clients, the need for accessible banking services in the regions is obvious. Today residents of Russian cities, faced with an insufficiency of cash, borrow money from family and acquaintances or draw consumer credit – the latter, however, is a rare occurrence. We enter the Lipetsk market with quality banking services that are comfortable and, most important, acceptable to average people, who may come to the Bank to borrow money for a child’s education or wedding or for a large purchase. Our clients must be able to obtain banking products as easily as they obtain foodstuffs in shops and grocery stores.”

For more information about the work of the Lipetsk retail office of Bank Electronika, please call: 8-800-333-22-22 (calls from stationary and mobile telephones throughout Russia are free of charge), or consult Bank Electronika’s Internet site at www.elektronika.ru.

Bank Electronika’s LIPETSKIY personal services office is located at Ulitsa 60 Let USSR 236.