OREANDA-NEWS. On 06 May 2008 was announced, that "DRINKEXPO: International Beverage Forum" trade fair is a marketing instrument that is used by major progressive companies to promote their products, technologies and services to the developing Russian market. Forum “DRINKEXPO-2008” that is held in Saint-Petersburg in the season of so-called “White nights” for the 15th time will gather many Russian and International companies operating in the beverages industry.

The problems of beverage industry are still being up-to-date for Saint-Petersburg and Russia. In Saint-Petersburg and in the North-West region of Russia biggest Russian beer, beverages and alcoholic enterprises are located. Trade fairs “Brew and beverages Industry”, “Water” and “Saint-Petersburg Wine and Vodka Fair” that were the predecessors of “DRINKEXPO” forum, during 14 years of existence have proved their success and have become traditional events for the beverage industry in Russia and the hole world, which attract specialists from Russia, CIS countries and Europe.

As the “DRINKEXPO-2008” is a B-2-B event, its main goal is to promote new products on Russian market and to support the development of new business relations between participants of the trade-fair. Also the purpose of carrying out the exhibition is a demonstration of the technological progress of alcoholic industry, assistance to development of regional and international cooperation, product quality improvement, filling of Russian market with quality products, support of national business and creation to it competence benefits in foreign markets.

We would like to affirm you that participation in our trade fair is the most effective communicative marketing tool. Participants will receive a unique opportunity to find new clients or to invite existing ones to the booth for negotiations and to present new products and technologies. Particularly, for those participants and visitors who are new on Russian market, “DRINKEXPO-2008” will give an excellent opportunity to meet with Russian suppliers and experts.

The event is supported by the strong scientific and business program. During the trade fair diverse seminars, round-tables and contests dedicated to new technologies, marketing and PR-means will be held. The business program is also includes presentation of new products for the companies who participate in exhibition contests.

For the consumer, the trade fair allows to obtain full information on beverage industry’s trends, to find new trade marks and to enjoy rich entertainment program.