OREANDA-NEWS. On 08 May 2008 was announced, that two administrations, brand management administration and administration of methodology and standards, were established in the department of strategic marketing of "Oranta" Incorporated, in the head of which is Georgiy Mayorov. Among the tasks of the first subdivision is working out short and long-term plans for brand development, responsibility for key indices of brand development, budgeting, brand positioning, separation from competitors, organization of the work with creative agencies, working out the programs of communication with consumers, organization of the work with media, development of advertising products, production of advertisement, organization of the work with contractors. The tasks of the second administration is forming the systems of the description of marketing processes and standards, working out the documents, which determine the procedure for actions in the marketing processes, organization of the processes to bring the standards to the subdivisions.

Let’s remind that Georgiy Mayorov has been working in "Oranta" Incorporated since January 2008. Mr. Mayorov has started his labor activity in the company "Stimorol-Ukraine" as a manager on sale and distribution. Since 1998 up to 1999 he was working as a manager on the development of the company "Monsanto-Ukraine", since 1999 up to 2004 — as a marketing director in the company "BBH-Ukraine". Since 2004 — a private consultant on marketing.