OREANDA-NEWS. June 18, 2008. Kvazar-Micro company, leading system integrator on the market of Eastern Europe and CIS countries, changes its name in Ukraine to SITRONICS Information Technologies. The company will represent separate IT business line within JSC SITRONICS (LSE:SITR), leading provider of solutions in the field of telecommunications, information technologies and microelectronics in CIS, Central-Eastern Europe, Middle East and Africa regions.
 
Transfer to single brand will be implemented stage by stage. In Ukraine and other countries of the region the company will conduct its business activities under two brands till the end of 2008, while in Russia the company will start working under brand SITRONICS Information Technologies from today.
 
Rebranding was caused by strengthening of integration between two companies in view of further increase of share interest of JSC Kvazar-Micro in portfolio of JSC SITRONICS. As a result of transaction 28 March 2008 JSC SITRONICS acquired additionally 36% of JSC Kvazar-Micro shares, thus consolidating in its portfolio 87% of the company shares. Integration process started in July 2004, when JSC SITRONICS acquired controlling block of shares of JSC Kvazar-Micro to develop on its basis IT business line.
 
Kvazar-Micro under umbrella brand SITRONICS will have new perspectives of work in new industrial and geographical markets. Large manufacturing enterprises of SITRONICS successfully work in such European countries as Greece, Check Republic, and Romania. The company sells and provides support to high-tech solutions not only in Europe but also in several fast-growth regions - in Middle East, Asia and Africa. SITRONICS specialists are members of large international research organizations (The Global Semiconductor Alliance, IEEE, WiMAX Forum, etc.) and can influence the development of international technological standards. Thus specialists of SITRONICS Information Technologies (Kvazar-Micro) will be able to fulfill their potential on international level.
 
"Work under new brand opens new business horizons for our company, - says Vladimir Yasinsky, president of SITRONICS Information Technologies. – Support of the brand on the part of Concern SITRONICS with its powerful research and technology basis shall strengthen positions at traditional markets, but also expend business geography and field expertise. Unified positioning and consolidation of efforts will be accompanied by development and promotion of complex innovative projects. It shall enable creation and support of new quality standards for products and services of our clients".
 
In its turn, transition to single brand and further integration with Kvazar-Micro shall contribute to strengthening of SITRONICS positions as largest international high-tech company established in Post-Soviet area that implements large scale projects on the level of European standards.
 
"Transition under single umbrella brand is one of the key moments in realization of the company’s business strategy, - states president of JSC SITRONICS Sergey Aslanyan, - We are sure that as a result of integration Kvazar-Micro will gain new capabilities for use of best practices accumulated in JSC SITRONICS in different fields and countries, and new standard for conducting of IT business shall appear in CIS countries".