OREANDA-NEWS. On 24 June 2008 was announced, that according to the new strategy of consumer-size products promotion PAVA carried out advertising and promo-actions in several regions of Russia. One of the actions took place in the federal network "Liniya" of the Grinn corporation.

In April of the current year advertising actions accompanied by the pallet layout of PAVA flour were held in Lipetsk, Voronezh, Tambov, Bryansk, Belgorod and Kaluga regions. The campaign continued for three weeks. As a consequence, the sales volume of flour produced by PAVA, the largest grain processor of Siberia and the Far East, increased 2,5 times. But what is most important is that after the actions ended the sales didn't decrease. "It's been almost 2 months since we stopped using the pallet layout in stores of hypermarket "Liniya" format, and the sales stayed at the same level that we managed to achieve due to the advertising action. This means that customers appreciated our products", said Angela Kiseleva, OJSC PAVA Commercial Director.

In big stores it's rather difficult for the customer to make decisions among the huge range of products offered. Pallet layout is eye-catching and can significantly increase the share of impulse purchases. PAVA flour in red and gold package drew the attention of customers not only by colourful packets but also by affordable price. "Today we see that sales did not reduce after the advertising action finished. Thus, housewives are happy with the quality of PAVA flour, and have no doubts in their preferences when making a purchase", - concluded Angela Kiseleva.