OREANDA-NEWS. On 30 June 2008 was announced, that XXI Century was named the highest valued brand among construction and development Ukrainian companies according to the annual "Gvardiya Brandiv" (The Guard of Brands) ranking.

XXI Century brand value was estimated at \\\\$129,654 mln. The top five companies of the ranking also include Consol (\\\\$107,734 mln), ТММ (\\\\$82,325 mln), KyivMiskBud (\\\\$76,780 mln), ComfortBud (\\\\$62,366 mln).

Last year XXI Century brand was named second in the corresponding industry ranking.

The Highest Valued Ukrainian brand ranking by "Gvardiya Brendiv" (The Guard of Brands) is conducted by Ukrainian ranking agency and publishing house "Halycki Kontrakty" since 2004.

The methodology for determining the highest valued brands is being improved with every year, taking economy development and international standards into account. This year the decision was made based on financial and factor analysis. Particularly, the methodology included the effect of brand name on company profits. Company reputation, brand awareness, its life cycle, market position and growth perspectives were also considered along with financial statements. The final results were ranged according to the brand value and industry.