OREANDA-NEWS. On 30 July 2008 was announced, that a pilot project Forum The World of Cleanness and Comfort will be held October 30 and 31, 2008 at the Crocus Expo International Exhibition Centre. The exhibition-presentation under the title Modern Technologies and Equipment for Dry Cleaner's and Laundry initiated and organized by the Crocus Expo International Exhibition Centre and the IV All-Russian Convention of Dry Cleaning and Laundry Entities Employees initiated and organized by the Association of Drycleaners and Laundries will be held within the frames of the forum. In spite of the fact that it will be only the first edition of the project the event has been granted already an official support from the Department for Consumer Market and Services of the Moscow Government.

The exhibition will enable visitors to familiarize with the newest technological achievements in the field of dry cleaning, ironing equipment, laundry washing machines and dryers, machines for dry cleaning, and to participants to demonstrate their new developments and services.

According to global practice, the accent during the preparatory period for the event has been shifted in favour of the business program. IV All-Russian Convention of Dry Cleaning and Laundry Entities Employees is targeted, first of all, at discussion related to the status and situation of the market sector and prospects of the branch development. Heads and experts of the enterprises of dry cleaning and laundry, representatives of the ministries and departments, suppliers of the equipment and account materials can jointly develop ways of the solution of the essential problems dry cleaners and laundries and services segment in general face today.

The top managers of dry-cleaners and laundries, representatives of the Ministry for Economic Development of the Russian Federation, Federal Service for Supervision in the Sphere of Protection of Consumer Rights and Well-being of a Person, the Chamber of Industry and Commerce of the Russian Federation, the Department of Small Entrepreneurship Development and Support, the Department for Consumer Market and Services of the Moscow Government will participate in the forum.

The organizers of the forum have enlisted the sponsorship support of such leading players of the market as Procter & Gamble, Koblenz & Partners, Viazemsk Machine building Plant and TEKSKEPRO. The magazine Khimchistka i Prachechnaya (Dry-cleaner's and Laundry) will provide informational coverage of the event.

The management of the Crocus Expo Exhibition Centre has made up again a well justified decision to unite on the same platform a status forum with a specialized exhibition. Both the exposition and the congress are targeted to demonstrate the state-of-art innovative equipment and materials applied at the enterprises of dry cleaning and laundry all over the world, to introduce on the Russian enterprises the newest technological novelties, and also to draw attention of the state bodies and wide public to the issues related to the development of cleanness industry.

The task of modernization of the market of dry cleaning and laundries is a critical enough issue. The capacity of the given sector of the sphere of services increases every year in 1,5-2 times because in view of well-being growth more and more Russians prefer to apply to specialized dry-cleaners and laundries services to in home laundry. At such rates of growth experts simply need a platform to exchange and share practical issues and establish new business contacts, and thus the initiative of the Crocus Expo IEC and the Association of Drycleaners and Laundries is extremely timely.

In view of dynamical growth of demand to the enterprises in the sphere of consumer services, organizers invite to participation in the exhibition Modern Technologies and Equipment for Dry Cleaning and Laundry not only dry-cleaner's and laundries, but also all adjacent companies, including companies rendering cleaning services or manufacturing relative equipment. The organizers are definite that shortly the forum The World of Cleanliness and Comfort will become a key platform for interaction of consumers and suppliers in the sector of cleanness industry.