OREANDA-NEWS  On 08 October Rambler Media Ltd. (“Rambler”), operating one of Russia’s most popular internet brands, announced the launch of its new homepage, available at www.rambler.ru, featuring a brighter look and feel and streamlined navigation tools for the Russian speaking online community. The launch follows months of consultation with consumer focus groups throughout Russia and will be supported by a multimedia advertising campaign in Russia, including several targeted internet campaigns.

The new homepage provides internet users with frequent updates on relevant essentials such as news, sports, traffic and weather, as well as a single point of entry to “Rambler Friends” for each user’s personal communication and social networking needs. “Top100”, one of Rambler’s most popular services, remains an integral part of the navigation features. The “Rambler Search” toolbar now occupies a more prominent position on the page, encouraging users to navigate freely through the web and finding what they are looking for more easily. In addition, Rambler will introduce new customisation applications in the future.

Arkady Moreynis, Rambler’s Chief Product Officer, commented: “The launch of our new homepage at Rambler.ru marks another step in the development of new products to provide our users with the information and services they need every day. At the same time, in line with our strategy, we are becoming an increasingly open gateway to the whole web through our numerous partnerships with global leaders, enabling us to offer a unique multi-branded proposition in Russia. Rambler aggregates the latest updates for users who are passionate about anything from sports to news, from games to social networking. It goes beyond the surface in making sure that users can truly explore the potential of the World Wide Web. By creating a simple and clear starting page, we believe that we will attract more visitors to Rambler and increase the frequency of their visits.”

For further information, please visit www.ramblermedia.com.