OREANDA-NEWS  On 28 October was announced, that MIRAX GROUP launched a new advertising campaign. When dusk falls over Moscow, a huge heart starts beating inside MIRAX Plaza, the official site of the development corporation reported.

The metal structure covered by a rear projection screen is located between 32 and 35 floors. The “beating” effect is attained due to a fluttering of the 80kW soffits.

“By this advertisement we want to show that MIRAX Plaza is an icon project for Moscow which cannot be compared by its significance with all but Moskva-City. Like a heart that is the main organ of the human body, MIRAX Plaza will become the centre of the business life in Moscow,” Dmitry Sakhno, director of the marketing department of MIRAX GROUP, commented on the new advertising campaign.

The project by a creative group of the development corporation has been implemented successfully by Argus Media.