OREANDA-NEWS  On 10 December was announced, that the buyers of hypermarkets "Lenta" are able to ask questions on the work of the chain stores using the toll-free single federal number +7(800) 700-41-11.

In 2006, opening a United information centre, the company "Lenta" was a pioneer. Not a single retail chain of St. Petersburg had a similar service at that time. Today "Lenta" is also one of the first retail companies that provides its clients with the possibility to contact operators of the United Call-centre from any point of the Russian Federation free of charge.

The employees of the Information centre receive about 500 calls daily from the buyers of St. Petersburg, Krasnodar, Saratov, Nizhniy Novgorod, Petrozavodsk and other cities where the chain stores are opened. The Centre functions round the clock, like the trade complexes of the chain "Lenta". An important parameter of the work of Unified information centre is that the call is in fact immediately received by an operator. The customer does not have to listen to a mechanical voice " all operators are busy… ".

Earlier the opportunity to contact the operators of the company's Call-centre was only the prerogative of the buyers of trade complexes in St. Petersburg. The clients from other cities of Russia called a hypermarket. Now, having a single federal number, the situation has changed. Now the customers from different parts of the country may contact free the employees of the Call-centre, using the single federal number, and receive information on the prices, assortment, availability of goods in a concrete trade complex. And to voice their opinion on the level of service and the work of the chain stores.

To answer the questions of the clients from any city of the Russian Federation operatively and comprehensively, a Unified information portal was set up for the employees of the Call-centre. The internal resource of the company has all necessary information about the work of hypermarkets of the chain, actions and proposals for the buyers. The operators of the Call-centre have as well access to the assortment matrix, and they may any time consult the client on assortment or availability of goods in the chain stores. According to the statistics, about 50 % of calls from the buyers concern the assortment issues.

Thus, an employee of the information centre working in Petersburg may give information to the client at any time concerning the work of hypermarkets in St. Petersburg and other cities of Russia.