OREANDA-NEWS. On December 10, 2008 Eurasian Bank (Almaty), bonds of which are traded in Kazakhstan Stock Exchange (KASE) official list, provided to KASE the press release on the following, reported the press-centre of KASE:

Eurasian Bank headquarters launched the pilot project on mobile Bluetooth-marketing as the innovative method of the bank's retail products promiotion.

Mobile phones owners in the bank's office or nearby will be sent the advertisement as Java-application, pictures or the text. The material can be received with switched on Bluetoоth.

"Thus, into mobile phones of our existing or potential clients will be loaded the application with the information on the bank's retail products, contacts and the credit calculator. We hope that the new method of informing on Eurasian Bank products will be useful for both our cvlients and the bank, - said Executive Director of Eurasian Bank Dmitryi Nikolin. - The client will benefit from this decision autonomy. The client will niot have to enter Internet to familiarize with the bank products. Having once loaded Java-application, it will be possible to find necessary information in own phone, saving time and money".

The mailing system will require the permition of the phone owners to transmit the advertisement. In case of refusal, the material mailing on this phone will be cancelled (till development of the new advertisement). This distinguishes this marketing type from the "spam".

In the future the centrally managed mailing servers will be installed in all Eurasian Bank affiliates.

Eurasian Bank is the first on the market of Kazakhstan, using the banking products promotion technologies through Bluetooth.

This Eurasian Bank project is being implemented jointly with BP Solutions company.