OREANDA-NEWS. December 16, 2008. The image of most deliberate product from Latvijas Krajbanka – Chocolate card – is changed, and new home page www.sokoladeskarte.lv was developed, where from now on the information about the card, its discount programmes, advantages, actual campaigns and lotteries will be available, reported the press-centre of Latvijas Krajbanka.

The Chocolate card home page creators reflected identity of the card’s brand and advertising campaign on the internet, revealing the possibilities offered by the card in the context of new slogan „The same life but sweeter”.

The information of the home page is available in five sections: About the Chocolate card, where you can find the legend of card origin; Discount programme, where seventeen different categories of goods and services are demonstrated, mentioning concrete shops and trade places, where the discount form 5% up to 30% are being applied to the Chocolate card.

The section Current offers highlights several companies, that have became collaboration partners recently and started offering discounts for the card users, as well as interesting campaigns, within which the cardholders can participate in the lotteries, etc. In the section Where to receive? you can get information on the closest clients service centres to process the card, the section Tell the friend offers a possibility to share the information on the Chocolate card and news about it with friends, by sending them e-mails. 

The head of Product development and marketing division of Latvijas Krajbanka Imants Frederiks Ozols tells: ”The elegant Chocolate card not only has a new home page, but we are also working at the conceptually new advertising campaign! Up to now the Chocolate card already has 130 collaboration partners, moreover, by the discount programme creation the emphasis was put on the offer quality and the discount amount, not on its number.

The new card’s advertising campaign concept reveals four different stories about useful, sophisticated purchases, as well as about the ones usual to life enjoyers, visiting beauty parlours, solariums, hotels, guest and recreation houses, sports clubs, restaurants and cafes, flower and wedding salons, dry-cleaner’s, automobile dealerships and car washes.”

From now on the Chocolate card stickers in all collaboration partners` trade places will inform about a possibility to shop with discounts. „We’ve been trying to create a discount programme with exclusive „chocolate” taste, but meant for a wide range of consumers. For everyone, who wants to present himself/herself new possibilities of life,” adds the head of division.

Visa Classic Chocolate card is not even one year old, but the number of its users has already exceeded 10 000 clients, who appreciate the discount programme and conveniences provided by the international payment card. Latvijas Krajbanka offers Chocolate card in all client service centres, in more than 120 places throughout Latvia.