OREANDA-NEWS. December 24, 2008. The Federal Administrative Service (FAS Russia) found that "Schering-Plough Central East AG" (Switzerland) and "Sem' Dnei" Publishing House" CJSC violated the law on advertising, and issued determinations to stop the violations, reported the press-centre of FAS Russia.

The company violated the law by publishing an advertisement of medicated shampoos in the "Programma "Sem' Dnei" magazine, where the space of warning on contraindication to their administration and use, required by Part 7 Article 24 the Federal Law "On Advertisisng", was less than 5% of the advertisement space.

Having investigated the case, FAS Russia found the advertisement unfair and issued determinations to stop violating the Federal Law "On Advertisisng" to the advertiser - a representative office of "Schering-Plough Central East AG" (Switzerland) and the distributor - "Sem' Dnei" Publishing House" CJSC.

Administrative liability for the above violations is specified in Article 14.3 of the Code of the Russian Federation on Administrative Violations.

Reference:
Part 7 Article 24 the Federal Law "On Advertising": In the advertisements of medications published in TV-programmes, the length of the warning on contraindications to their administration and use must be no less than five percent of the advertising space.