OREANDA-NEWS. On 26 December 2008 was announced, that on December 27-28, 2008 the traditional New Year action will take place in Lenta: more than 400 employees of its central and regional offices will be working in the chain stores, laying out the goods and helping to serve customers.

All office employees, from the company’s top-management up to ordinary specialists, will participate in the action. It is carried out for the second time and is traditionally supported by the advertising campaign, with posters hung out in the stores, radio announced, and each customer knows that this day he would make his best choice of foodstuffs or gifts, having been served probably by Financial or even by General Director himself. As well as the last year, the majority of office employees will be laying out the goods, packing and checking the price tags.

Ruslan Ismailov, operational director, member of the Board of Lenta Company, comments: "On the New Year Eve, customer flow increases 1,5 -2 times. Therefore it is challenging experience for our colleagues working on stores at the time, and serious work in almost extreme conditions, so the assistance of our officers is indispensable". Last year, after the action had been over, a survey was conducted: according to the opinion of office employees, work in the shop has helped them to understand the specificity of work in the stores better, to get new experience and more ideas for their work, socialize with customers and actually help their colleagues. Office employees got new proposals for organizing the shop’s work, and many of them have been successfully realized, for example, ideas of proper arrangement of goods in the trade hall.

By the results of the last year's campaign, the company has made the decision that each newly-employed officer, before assuming his job duties, will spend several days of probation in one of the chain stores.