OREANDA-NEWS. On February 04, 2009 As was informed by the press service of the Bank with reference to the KomInform Consulting Company Study, reported the press-centre of Ukrsotsbank.

Following the results of 2008 Ukrsotsbank is the leader of information activity in the media among the largest Ukrainian banks.

According to the company data, Ukrsotsbank became the absolute leader of media mentions in 2008. The Bank was devoted 12.68% of references in publications of the total number of references of the banks in media concerning banking issues. The study mentions that last year Ukrsotsbank provided the most active promotion of mortgage products, car loans, investment banking, payment cards services, as well as provided information about the interaction with big corporate clients.

"It is the third consecutive year that our bank becomes the leader of information activity in media – the Head of Corporate Identity and Communications of Ukrsotsbank, Serhiy Shevchenko comments on the results of the research. — As in previous years, last year we conducted an active policy of mass media interaction and actively informed media about ourselves through press releases, comments and news. Increased media interest to Ukrsotsbank is also explained by the fact that our Bank has joined the authoritative international UniCredit Group and this joining aroused an increased interest of journalists".