OREANDA-NEWS. On 20 March 2009 was announced, that PAVA (www.apkhleb.ru), one of major Russian grain processors is carrying out an unprecedented price-cutting campaign for its flour products.

Beginning from March 9, flour under the brand “PAVA” in 5 and 10 kilo packages can be purchased with a significant reduction in price. Discounts are available for both long-standing partners and new clients of the Altay grain processor, in domestic and foreign contracts.

The goal of this campaign is to win customer loyalty to the brand “PAVA” and increase its recognition. It is planned that flour will mainly be sold in the Ural, Siberian and Eastern parts of Russia where buyers are less familiar with the Altay brand.