OREANDA-NEWS. On 15 April 2009 was announced, that representatives of the VIP directorate of Oranta handed over the civil liability policies under the program “Real Confidence” to the participants of Oranta’s advertising campaign 2009 – Ms. Ruslana Lyzhychko (singer, national artist of Ukraine), Mr. Andriy Kuzmenko (popular musician and TV presenter), Mr. Yuri Rybchinsky (famous Ukrainian poet and song-writer), Mr. Olexiy Mochanov (automobile expert, TV commentator, road racer and journalist), Mr. Vasyl Virastyuk (winner of the World’s record “The most Powerful Person of the World 2008”).

The celebrities - awardees of the policies extended their trust to the leader of the Classic insurance market of Ukraine and thus protected themselves from the accidents that are likely during the regular road traffic and accordingly from the losses. The “Real Confidence” program foresees the increase of the insured sum up to 40% and is free of deductible.

To remind the full-fledge advertising campaign of Oranta’s automobile insurance products (one month per a product) has been launched on March, 27, 2009 with the participation of prominent personalities of Ukraine: artists, musicians, poets and sportsmen. The scale of the campaign can be estimated based on the following information: there are 113 minutes of on-air advertising product run weekly at the popular national TV channels and 149 minutes at the regional TV channels accordingly, that equals to total of four and half hours of the on-air product every week. The ads are placed at 16 best internet news resources, automobile and business web-sites and portals. The monitoring of the campaign’s first week shows that over one million contacts with the target audience have taken place. The campaign is also supported by the considerable amount (476) of the outdoor ads and advertising in printed media.