OREANDA-NEWS. On 21 April 2009 was announced, that UniCredit Bank was awarded The Best Brand / EFFIE 2008. The Bank has been rated best in "Financial Products & Services" nomination in terms of the number of points.

The launch of the UniCredit Bank brand on the Russian market was given the highest honour. The new brand was launched in the year-end 2007 supported by the advertising campaign which took place in 2008 under the slogan "Creating future together with you!". This slogan reflects the mission and core values of the UniCredit brand: fairness, transparency, respect, reciprocity, freedom and trust. The idea of the advertising campaign was based on the positioning of the brand "Shape your tomorrow today". The creative concept and slogan author is the international advertising agency “Euro RSCG Moradpour”.

"Knowledge of the UniCredit Bank brand in Russia in the beginning of 2008 was close to zero. In the end of last year the new brand knowledge by the target audience reached 13.6% (data from Gallup Media), - noted Iren Shkarovskaya, Head of Identity and Communications of UniCredit Bank. - The first year under the new brand has become one of the most successful in our history: we managed to maintain the loyalty of old customers and attract new ones. This proves that the strategy, including the brand building, is right, and we will continue to work on improving the brand knowledge and maintaining the reputation of UniCredit Bank on the high level".

THE BEST BRAND/EFFIE is the annual national award honoring the major outstanding achievements in the sphere of brand value building on the Russian market. It is the only national award presented to recognize the year's most effective campaigns in creation, management and building of a brand. THE BEST BRAND/EFFIE demonstrates the advertising ability to meet marketing objectives and its crucial role in marketing. It focuses on effective marketing communications and places emphasis on what is really important - marketplace performance. "The Best Brand" Award was founded in 1998 and since 2001 it represents the EFFIE Award in Russia, which now is held in 33 countries all over the world. Therefore THE BEST BRAND/EFFIE honors major outstanding achievements in brand building on the Russian market according to the highest international criteria.