OREANDA-NEWS. May 04, 2009. The Estonian curtains maker Sunorek and sofa maker Borg are going to bring together by this fall a group of several companies in order to establish an interior design store with a common sales concept in Finland and Sweden, Arileht reported.

Aet Peil's interior design company, Tonis Vellamaa's light fittings and Tank Indoor Systems, a Finnish furniture modules maker, will also join the group.

"We are considering whether to launch common sales in the internet in the Nordic countries and to open an office in Helsinki, because there is reason to enter a market cautiously," said Indrek Pals, CEO of Sunorek, who has long-time experience of operations on the Finnish market. He said that in case of success opening of a salon of a couple of hundered square meters could be considered.

Estonians want to offer a new choice for customers in addition to the Nordic countries' large interior design stores. The companies are planning to come out with a common plan of action and a common name at the Habitare interior decoration and design fair to take place this fall in Helsinki.

Mart Johvikas, CEO of Borg, told the paper that the companies were now busy organizing cooperation and therefore it was still early to speak about a new business name.

Vellama, who has worked in a leading Danish design bureau, Jacob Jensen, said that he was considering establishment of a production unit in order to join the new export group and make new orders as flexibly as possible.

Creators of the export group are not considering the companies' merger: the annual turnover of the group could amount to a quarter of a billion kroons (EUR 16 mln).