OREANDA-NEWS. On 26 June 2009 was announced, that Minister of Agriculture of Chile, Marigen Hornkohl, has visited "Lenta" hypermarket in Rustaveli street, 61 where she launched the advertising campaign directed at support of sales of Chilean fresh fruit products by the largest retail trade systems of Russia.

Lenta was not chosen for this action incidentally: the company is included into the group of the five largest retail companies of Russia. Sales of Chilean fruit in the network grow year by year: so, sales of kiwi since 2006 have grown for 455 % (from 15 tons up to 85 tons during season from the middle of April to the middle of September). Visit to Lenta network shop took place within the framework of the visit of Chilean delegation to Russia. The Minister was accompanied by Chilean journalists. Within the framework of the launched advertising campaign, Marigen Hornkohl was shown how the action and display of the goods were organized. The Minister welcomed Russian customers to try Chilean kiwi and gave gifts to those who purchased them. Minister herself made some purchases in "Lenta": traditional Russian souvenirs will go to Chile.