OREANDA-NEWS. On 21 July 2009 was announced, that Altay grain processor PAVA was acknowledged the most rapidly developing exporter of the industry in 2008, increasing overseas sales by 84%. The success of export business and popularity of PAVA brand name in partner countries testifies excellent compatibility of the product with the local eating habits.

Manufactured from prime-quality Altay grain and capable of preserving fresh original taste of national bakery, PAVA flour has won a long-standing popularity with Central Asian customers. For instance, bakers from Uzbekistan and Tadzhikistan have used it in cooking ‘lavash’ pancakes, and owing to remarkable enhancement of the end-product nutritive value, PAVA client base in these republics has substantially increased. Afghanistan manufacturers, who incorporated the Altay flour in production of national bread, have repeatedly praised its baking characteristics, and in 2008 PAVA products accounted for the leading share (42%) of flour shipments from Russia to this Central-Asian state.

Recently, PAVA has renewed collaboration with Mongolian companies, after the country has lifted its restrictions on flour import. Mongolian partners experimented with using PAVA flour in traditional meat-filled dough dish “buuzi”, giving the product yet further scope to demonstrate its ability to deliver on delicious taste. In the beginning of 2009, partners from the republic placed an order for 870 tonne consignment of high and first-grade flour.

Baking trials of the newly introduced flour grade Zhitnitsa, conducted by PAVA partners in a number of countries, have shown that the product was up-to-the-mark in terms of baking parameters and adjustable to specific cuisine applications.

“We have taken an individual approach to satisfy the diversity of our clients’ needs, as we think that such policy is imperative for a growing food exporter”, says Angela Kiseleva, PAVA Commercial Director.