OREANDA-NEWS. September 08, 2009. "FB Consult, LLC" (http://www.fbconsult.ru) and the International Bank of Azerbaijan (IBA) (http://www.ibar.az) have signed an agreement for pilot introduction of "CRM SalesLogix" system in one of the Bank's branches, reported the press-centre of IBA.

The introduction of "CRM SalesLogix" developed by "FB Consult" will facilitate IBA in implementation of Bank's strategy aimed, in particular, at rendering the Bank's customers a full range of banking products and services, which have been developed with the application of innovative technologies as well as the creation for its Clients of most comfortable conditions for interaction with the Bank.

The main objective of this project is to optimize the current business processes applied by the Bank and make the appropriate adjustments to the "CRM-system" with a view to increase the overall performance of the Bank's employees interacting with the clients.

The first phase of this project includes the establishment of common database (knowledge) on the current and potential clients, streamlining of sales processes, organization of record-keeping system for deals and products, introduction of analytical components enabling to predict the profitability of customer services and to evaluate objectively the performance of the managers of customer service departments. The work on integration of "CRM-system's" input data incoming from the various divisions of the Bank and its automated banking system will also be conducted within the framework of this project.

Working with "CRM SalesLogix" will enable the application of advanced interface with the current and potential clients, facilitate the identification and segmentation of clients, help to organize the "feedback system", provide the opportunities for analyzing the efficiency of various marketing programs and making the timely adjustments to their implementation plans.

By using the reporting and forecasting tools of the "CRM-system", the employees of the Bank's branch will be able to plan their activity more effectively and respond to the preferences and needs of the Bank's customers as promptly as possible.

The application of most advanced CRM-technologies by IBA will facilitate in rendering the Bank's customers a complete package of financial services within the shortest possible timeframe and at a high level of quality.