TMM Company Named as Most Expensive Construction Brand of Ukraine
OREANDA-NEWS. September 23, 2009. TMM Company was ranked the most expensive construction brand on
In order to calculate the value of brands and determine their positions in the rating factor and financial analysis of the companies' activities was carried out; it considered the possible profitability of the company depending on the success and efficiency of the brand, as well as such factors as publicity, life cycle, and brand power, forecasts of company and market growth.
The rating 'Guard of Brands' is a project of the Ukrainian Rating Agency and 'Galytski Kontrakty' Publishing House aimed at the valuation of the brands existing in