OREANDA-NEWS. October 09, 2009. The volume of individuals’ deposits with BTA Bank exceeded 6 bln. rubles. Thus, over this year’s third quarter, which is not yet ended, this indicator rose by more then 1 billion rubles or more than 20%, reported the press-centre of BTA Bank.

The significant growth of the deposits is caused by the customer-oriented policy of the Bank and attention on the part of new customer, who appreciated the advantages of the deposits line. One of the most popular offer among customers of the Bank in August, 2009 became the Urozhainy (Yielding) deposit securing income of 17% per annum over 6 months even in case of deposit of a minimum amount of 15 thousand rubles.

By the end of 2009 BTA Bank plans to increase the volume of individuals’ deposits up to 7 bln rubles by conducting regular marketing campaigns and realizing long-term programmes of loyalty, as well as thanks to continued update of the deposit line. Thus, in early October, 2009 BTA Bank plans to launch a new product to the market called Overdraft to Deposit, i.e. a loan under deposit pledge, which secures the possibility to utilize 60% of savings during the whole term of the deposit.