OREANDA-NEWS. October 21, 2009. Market Management philosophy implemented in ROSNO and the research conducted in the company, have confirmed that a part of the insurer’s target audience uses web resources only to obtain all necessary information. In order to inform these potential clients of ROSNO advantages, funny image commercials of the company will appear on entertainment websites and in social networks, reported the press-centre of ROSNO.  

OJSC IC ROSNO is launching a series of humorous commercials under the slogan: "ROSNO. It’s so easy to be confident!" The commercials’ main character is a young man who drives a foreign car and loves giving rides to pretty girls, which repeatedly puts him into comic situations. However, these situations always end with road accidents. Fortunately, the character is insured with ROSNO, so he is certain that this insurance company will understand his story and make claim payment. By the stylistic nature of the shooting and even the use of a game situation (episode in the car), many ROSNO clients may find that the new series is a successor of the legendary "ROSNO is in Jam" commercial. This time, the final phrase of the video is a question: "And what are you going to tell your wife?"

For the first time, ROSNO has chosen the Internet as the main channel for its image campaign. The commercials will be placed on entertainment and popular video hosting websites (youtube.ru, smotri.com, vkontakte.ru etc.) The campaign is based on the successful experience of ROSNO’s colleagues from IC Allianz Slovakia, which, like ROSNO, is a part of Allianz Family. The commercials were produced by ROKO, a.s. (Bratislava).

A special page has been created on ROSNO website in support of the advertising communication: http://story.rosno.ru. On this page, everyone can share their own funny stories which happened to them on the road, and the company specialists will provide an appropriate insurance consultation for the author of the story. The authors of the best stories will receive nice gifts.

"This campaign is aimed at supporting the high level of brand awareness and strengthening the emotional connection with the consumer. Internet promotion absolutely fits within our strategy aimed at finding the shortest ways to different target groups, being closer to our clients and using the communication channels to which they are accustomed. It’s not the first time that ROSNO uses innovative instruments in its advertising strategy: for example, last year the Score a Goal Internet game that we created was highly successful. (http://www.go-o-ol.ru/) If we have clients who „live“ in the Internet, social networks and blogosphere and actively use Web 2.0, it means that we should learn to speak their language and use the communications channel convenient for them. We are currently gradually reclaiming the virtual sector: we have created a Twitter account and a LiveJournal account," says Malika Kulaeva, Deputy Chief Market Officer, Head of Marketing Department of OJSC IC ROSNO.

To see the commercial please visit http://www.youtube.com/watch?v=TVyUdAlXuic

Our Twitter account: https://twitter.com/rosno_ru

Our LiveJournal account: http://rosno_ru.livejournal.com/