OREANDA-NEWS. December 08, 2009. Any citizen of Ukraine if being asked which bank he/she knows would certainly answer “PrivatBank”. According to the Ukrainian banking's research that was proceeded by GFK Ukraine, in the third quarter of 2009 PrivatBank is the absolute leader among Ukrainian banks by the bank’s brand recognizability and number of individual clients.

The level of PrivatBank’s "brand recognition without a prompt"-characteristic is 74% (PrivatBank is followed by Oshchadbank and RFB Aval, having 60% and 58% respectively). PrivatBank also took the lead over the state owned Oshchadbank, last year-leader, by “brand recognizability with a prompt” with the value of the characteristic of 91% in the third quarter of 2009. 

During the research on banking services for idividual clients, GFK Ukraine interviewed 3'000 respondents. The sample represents the Ukraine population older than 16 years old, selected by gender, region of residence and residential place size. The poll was held by means of personal interviewing.