OREANDA-NEWS. December 25, 2009. IC ROSNO continues using non-typical promotional instruments to popularize insurance among web users. On the eve of the New Year, the company has launched a funny online game "Insured Accident Finder". The game aims to improve web users’ awareness regarding insurance opportunities and draw their attention to the company’s product line and its online store, reported the press-centre of ROSNO.

The game features numerous typical scenes from the life of an average city, where the player must discover all possible insured accidents. Whether their "findings" are correct, players can get know from the cheerful comments sounding in response to mouse clicks. You may learn whether the ice-cream seller’s falling into refrigerator or the stealage of a jitney by a dressed-up deer constitute insured accidents by visiting the website http://effect.rosno.ru. The game also provides a possibility to provoke, in accordance with the so-called "butterfly effect", an onset of all insured events at once. The game is accompanied with the mock soundtracks created specifically for this occasion; these soundtracks can also be downloaded in form of mobile ringtones.

The website has been developed by ROSNO jointly with the Grape Advertising Agency. As a method of promoting the game, ROSNO is planning to announce a web contest for the funniest insured accident.

"Our life is abundant with various events, and some of those can be classified as insured accidents, even if we do not recognize those as such. By launching its funny online game, ROSNO offers to broaden understanding of where and how we can be helped by insurance. Not all insured accidents are always sad or unpleasant. For example, child birth (and ROSNO offers special obstetrics programs) is a joyful event", comments on the new project Ms. Svetlana Beri, head of ROSNO’s web marketing projects.

The online game "Insured Accident Finder" corresponds to ROSNO’s web promotion principles, such as finding non-typical instruments by using the interactive web entertainment opportunities meeting interests of web users; utilizing all possible forms of communication, which, along with promotion of certain products offered by the company, can raise the level of insurance culture and the audience’s overall insurance awareness.

The Insured Accident Finder is not the first instance of ROSNO’s using an online game to interact with target audience. Last year, the company successfully launched an image-boosting online game "Zabei Gol" (Score a Goal). This game provoked an extensive response: during the very first weeks, this game was played by about 150 thousand people. This game was highly appreciated by the professional community: the project has won the first prize at the Moscow International Advertising Festival Red Apple 2008 in the nomination "Web Communications. Virus Campaigns".

Since 2009, ROSNO has been undertaking active steps to extend its presence in social networks and the blogosphere: in particular, the company is regularly updating its microblog on Twitter, and it plans to secure presence in popular communities. In October, ROSNO has for the first time launched a web-only advertising campaign by placing funny trailers on entertainment portals and in social networks.