OREANDA-NEWS. January 18, 2010. On flights from Vienna to Bucharest, Istanbul, Kiev, Milan, Munich, Prague, Rome, Sofia, Warsaw, Zagreb and Moscow so-called "Ticket-Folders" (short version of CBBM global brochure) will be placed on the seats together with an additional give-away, a refreshing towel in UniCredit design. The selected destinations correspond to the extensive UniCredit Group network. The airline passengers are potential cross border clients and get, hereby, information in a very attractive way.

The Ticket-Folder includes a "winning ticket" which offers the passenger a chance to win a VIP City Weekend in one of three European cities. It is valid for two persons including flight and hotel accommodation sponsored by Austrian Airlines and Hilton Hotels. To participate the passenger can either fill in a card or send an e-mail or SMS with the required answer.

What we want to achieve:

- Spread the message of UniCredit`s cross border competence

- Approach business people in the moment they are about to cross borders -> in the airplane

- Support the internationalisation of our (potential) customers

Advantages:

- Strengthening of our brand

- Unconventional approach of business people/decision makers

- Ideal potential for business development

We are sure this campaign will increase the awareness of our group-wide services and products.