OREANDA-NEWS. March 19, 2010. OJSC “Pharmacy Chain 36.6” announces substantial reduction in price for primary products — pharmaceuticals, parapharmaceuticals, and Private Label goods in order to enhance their availability to population and increase traffic at the same time.

Begginning March 15, brand stores in Moscow will cut prices for the most demanded products by an average of 20%. In the future, stores in the Moscow area and other regions of the country will incorporate the new pricing approach as well.

Pharmacy Chain 36.6 was among the pioneers in adopting the government philosophy in regulating prices for pharmaceuticals, and set a course for price reduction. Pharmacy Chain’s new pricing strategy will contribute to stabilization in the market of such essential products as pharmaceuticals.

New success formula of 36.6 consists of fair pricing, large-scale selling proposal combined with high standards of service.

The company will offset expected losses caused by reduced prices by increase in sales generated by newly acquired clients. The company will derive incremental profit from qualitative change in realtions with suppliers, increased share of direct contracts with manufacturers, and volumes of products sold under Private Label.

Valeriya Solok, CEO of Managing Company “Pharmacy Chain 36.6”

“Due to new business technologies employed at 36.6 we are now able to price our products below average competition while preserving high standards of service. This bold and innovative decision will make possible attracting more clients and increasing the company’s profitability. Clear consciousness — it is when the store is absolutely transparent in pricing while it guarantees reliability of suppliers and authenticity of offered pharmaceuticals.”