OREANDA-NEWS. June 08, 2010. In the 1st quarter of 2010 Kyivstar launched a new direction, preparation for which has being conducted during 2009. It is fixed internet provision based on FTTB technology. The "Home Internet" package at speeds up to 100 Mbps is currently available in 7 largest cities of Ukraine: Kiev, Donetsk, Dnipropetrovsk, Kharkiv, Lviv, Simferopol and Odessa. Due to the package quality and the high level of service, customers show their high potential demand for the fixed Internet from Kyivstar. Approximately 500 thousand apartments in more than 4 thousand homes are already covered.

In the youth segment DJUICE brand continued its successful implementation of the strategy aimed at providing attractive prices and the best customer experience in the field of digital music and games. Only in the 1st quarter 19,5 million downloads were made from dmd.djuice.ua, the portal of non-profit music tracks of young Ukrainian musicians. Also, in March 2010 DJUICE for the first time in Ukraine launched the digital release of "Dolce Vita", the new album of Okean Elzy music band — exclusively on DJUICE music portal.

Tariffs and Promos

Affordable prices, the ability to consume more services, tariff models’ choice and interesting promotional offers — these are the basic principles of tariff policy of Kyivstar.

For example, in the 1st quarter of the year, Kyivstar offered 50% discount on "More Talks" tariff plan, as well as new promotional offers for communication with overseas subscribers’ — "StarSvit Optimal" promotional package (60 package minutes per month for calls abroad at the monthly subscription fee UAH 5) and a promotional offer for SMS and MMS to Russia (0,50 UAH per message).

In April the new "Freedom" tariff plan was launched for prepaid subscribers — 100 package minutes for outgoing calls to Kyivstar subscribers and 30 package minutes for outgoing calls to fixed and mobile networks of other Ukrainian operators, with no connection fee at a daily subscription fee UAH 6.