OREANDA-NEWS. July 19, 2010. From 12 to 16 of May the XVII International Specialized Exhibition of foodstuff and raw materials for their production "FOOD & DRINKS" and XVII-th International Specialized Exhibition of Equipment and Technologies for Food Processing Industry "FOOD TECHNOLOGY" were taking place at the International Exhibition Center Moldexpo. Store fittings is the traditional component of the exhibition "FOOD TECHNOLOGY". It brings together distributors and manufacturers of commercial equipment. Every year representatives of trade chains and shopkeepers of Moldova has an opportunity to get acquainted with news and interesting offers of the industry.

According to organizers` information, more than 10 000 people from Moldova, Belarus, Italy, Lithuania, Russia, Romania, Turkey and Ukraine visited "Food & Drinks" and "Food Technology" during 5 days. 90% of the total "Food Technology" visitors number were professionals of the industry: representatives of producers and processors, as well as companies engaged in the implementation of food. The event helped to overview the entire market: the major players, products and services, prices and competitors.

Modern-Expo Group was presented by its official partner in the region - ViTRA IN STORE SOLUTION, headed by Sergiu Cretu. Visitors of the exhibition had an opportunity personally to ensure themselves in quality of the producer`s products - shelving system Columbus and checkout line Magellan.

Mr. Cretu shares his impressions of the exhibition and his vision of commercial equipment market in Moldova:

MEg: Sergiu, the exhibition organizers talk about its success and foresee the beginning of a new stage of Moldovian food industry development, notice the transition from the industry crisis to its development in a professional way. Do you share the organizers optimism and what do you think about the exhibition and the local store fixtures market?

SK: Moldova is a small country, and almost all of its economy is concentrated in Kishinev. There are also the largest retail operators. For this reason the market has a very strict competition. So strict, that even in case of existance of two companies, which provide the same service, they will feel uncomfortably in the market. I have to say that this year the number of visitors to our stand was incomparably smaller than last year. On the other hand, it is important that we had some prospective contacts with the biggest operators of the local retail market.

MEg: ViTRA IN STORE SOLUTION started its work as Modern-Expo Group`s official representative just a year ago, but you have already managed to become one of its the most successful regional distributors. What principles guide you to work effectively in the environment with strict competition?

SK: First, we staked on quality. Products of Modern-Expo Group, as shows my experience, are indeed the best in the market of store fixtures in Moldova. Secondly, we keep the necessary stock, which helps us to respond quickly to customers' needs. The third is that we provide a full range of services - delivery, installation, service and after sales service. We strive to simplify work with us for our customers. Usually we call back and ask about our equipment, whether they are satisfied. Naturally, the best confirmation of the chosen strategy is when a client comes back to us again and again.

MEg: Sergiu, tell us about your development plans. How do you see the future of your company in the shop fittings market in Moldova?

SK: (smiles) Of course, we want to be leaders. In the nearest future we are going to open one more showroom of our company - in Beltsy and to expand the network of partners among the existing local firms, engaged in commercial equipment field. In September we will be taking part in the exhibition again, and I am confident that products of the Modern-Expo Group we will be appreciated on their true value by our target audience. We are committed to giving our customers the best in the industry: equipment, prices, and our care.