OREANDA-NEWS. August 23, 2010. Ingosstrakh launched a new web-site on issues of voluntary medical insurance programs for children. The web-site is designed for parents who care about well-being of their children from birth to full legal age. The insurer is willing to help them keep the most valuable thing in every child’s life – health.

The web-site has  a comfortable navigation system, a friendly interface and it gives the most complete information on the opportunities of voluntary medical insurance for children. Depending on the preferences and budget the client may choose an appropriate insurance policy. The visitors of the web-site may get complete information about all Ingosstrakh insurance programs for children: Platinum, Premium, Premium Bud Zdorov, Optimal, Optimal Bud Zdorov, Rational, Individual and Rigla Pharmacy. Each of them includes the newborn care program, scheduled inspections and immunizations according to the National calendar. Small patients are taken care of under Ingosstrakh policies in the best medical institutions of Moscow including the Ingosstrakh’s own clinic – Children’s clinic Bud Zdorov. Visitors of the web-site may learn more about it by following the respective links. The web-site also contains a photo gallery of the children’s clinic Bud Zdorov and its location map. For the clients’ convenience there is an option of the policy cost estimation with the help of the calculator and applying for insurance.

Apart from information mainly provided for adults there is a section for children. So that the children would not get bored while the parents are choosing an insurance policy and make decision on the insurance, Ingosstrakh offers them to piece together colorful puzzles or to play tags right on the web-site. There are also on-line coloring pages for small kids in this section.

According to Maxim Pichugin, Ingosstrakh Marketing Department Director, “Nowadays there is a lot of information on education, upbringing and children’s health care on the Internet but it is often rather excursive and random. On the new Ingosstrakh web-site we tried to cover the issues of children’s health care as fully and clearly as possible. Each visitor may study the information on voluntary medical insurance programs and choose the most suitable option according to price and scope of medical services.”

The insurer’s partner, Promo Interactive agency, helped to work out and introduce the new resource. The advertising campaign for the new Ingosstrakh web-site promotion on the Internet is planned for autumn 2010.