OREANDA-NEWS. November 09, 2010. Enterprises of the Federal network of SAHO bread-baking plants, turning out products under Khlebnitsa trademark, stabilized bread prices.

In August 2010 SAHO bread-baking plants in Tula, Novosibirsk, Omsk regions and Altay Territory refused to increase prices for the strategic product. Today products of holding enterprises in regions most affected by drought — Saratov region, Republic of Tatarstan and Chuvash Republic — is cheaper for 10 — 15% than products of similar enterprises at local markets.

Due to the vertically integrated structure of SAHO, including grain production, proceeding and storage, and bread baking, the company controls pricing of its bread-baking products and protects consumers from bread prices surge.

According to SAHO experts, the surge of grain and flour prices, taking place recently, including under influenced by early forecasts for production of grain, allows some producers to justify the increase of bread prices. However, up to summarizing of harvest in Siberia these indicators will be determined not by the market trends, but situational factors — availability or lack of stocks of particular processor, demand for cash from particular grain producer and so on.

The decision of SAHO regarding stabilization of prices for mass products of the Federal network of bread-baking plants is a circumspect step, made in accordance with long term strategy of the company as a socially responsible producer.