OREANDA-NEWS. November 17, 2010. At the beginning of the week, on the 8th of November, an advertising campaign has been launched to promote modernized products of KAMAZ in the markets of Ukraine and Kazakhstan.

After the most critical phase of the global crisis has passed, KAMAZ again strengthens its positions in the foreign markets of the near abroad. Seven TV-channels of Ukraine and three TV-channels of Kazakhstan launched sets of TV commercials of OJSC KAMAZ’s products.

The main promoted models are KAMAZ-65115 in Kazakhstan, KAMAZ-6520 in Ukraine, and all-wheel drive KAMAZ-43118 in the both states.

The started advertising campaign is the next stage of the large-scale program for promotion of modernized products of the Russian corporation. During the whole year of 2010, advertising publications appeared in the Internet and also on pages of specialized magazines of Ukraine and Kazakhstan devoted to automotive engineering.

KAMAZ construction, agricultural and special machinery of other types is in the greatest demand in the countries of near abroad. KAMAZ-65117 high-sided vehicle, KAMAZ-45143 agricultural dump truck, and also KAMAZ-43114 and KAMAZ-43118 all-wheel drive vehicles became the leaders of sales in 2010 in Ukraine. And KAMAZ-6520 and KAMAZ-65115 dump trucks, KAMAZ-54115 truck tractor, and KAMAZ-45143 all-purpose vehicle won users’ sympathy in Kazakhstan.

Thanks to the campaign in Kazakhstan, KAMAZ maintained its leading positions having occupied 33% of the market of 14-40 t GVW vehicles and overfulfilled the business plan. KAMAZ also managed to press business rivals and reduce its trade stock in Ukraine.