OREANDA-NEWS. January 3, 2011. This is the third consecutive year that Roshen has been named Ukraine ’s Most Reputable Company. The Global Reputation Pulse Project (The World’s Most Reputable Companies) is implemented annually in 32 countries. The inclusion criteria are a company’s gross income level and brand recognisability. The best reputation companies have been established based upon the survey which covered 73,000 consumers.In 2010, the global reputation study was conducted in two stages: at the first stage, 600 companies were assessed in 32 countries ("home" companies were assessed in each country), and at the second stage, the level of trust was only studied in respect to 54 largest international companies. Their reputation was assessed in 24 countries.