OREANDA-NEWS. January 12, 2011. The 5-th National Festival of Social Advertising, the largest Ukrainian project in this field, has been conducted at the Club of the Cabinet of Ministers of Ukraine . Based on the evaluation of the submitted works, Oranta won a prize in the nomination "Social advertising of the foundations and public organizations" for the project "Promoting the green office practices among businesses in Ukraine."

"We sincerely thank the Jury for their appreciation of our work and are confident that the professional recognition of this project will help us to spread the green office concept to the public. We believe that over time the idea of green office will become increasingly popular in Ukraine and hope that the publication of the brochure "The Green Office" and its practical advice will inspire many Ukrainian companies to rethink their position regarding the environmentally friendly approach to the business and to start implementing simple practices for the conservation of energy and resources ", - commented Ms. Alexandra Afanasieva, Head of Corporate Communications of Oranta and the author of the award winning work.

The competition program of the Festival-2010 was represented by 12 nominations. In total, 712 works from all regions of Ukraine were submitted to the Jury, including the works of Russian, Belarusian and Serbian institutions. The main theme of the Festival this year were: "Man and Work" and "State Without Corruption." However, the range of social issues raised by the participants in their social marketing projects was much broader and has put emphasis on different critical issues of the society.

Among the authors of the social marketing activities in 2010 were professional advertising agencies as well as public institutions, public organizations and foundations (including the UN office in Ukraine). This year the Festival retained the position of the popular event, due to both free participation for all applicants and the possibility to submit the works through the Internet. The evaluation of the works has been conducted by the leading Ukrainian experts in the field of social advertising - representatives of the advertising agencies, government agencies, professional organizations, advertisers and media.

The 5-th National Festival of Social Advertising was held under the patronage of the Government Service for the anti-corruption policy of the Cabinet of Ministers of Ukraine. The organizers of the Festival were: the State Employment Center of the Ministry for Social Policy of Ukraine, Ukraine's Union of the Advertisers and the Marketing and Advertising magazine.   Among the partners of the Festival were reputable non-governmental organizations including the All-Ukrainian Advertising Coalition, UN in Ukraine, the Ukrainian stock exchange for social advertising and the Student Council of Kiev.