OREANDA-NEWS. February 15, 2011. Social networks and blogs have already become an integral part of the Russians’ everyday life. Seeking to be maximum accessible and comfortable for its clients, the insurance company ROSNO announced entering this Web segment already a year ago. At present, ROSNO maintains own accounts at as much as five such web portals, reported the press-centre of ROSNO.

According to the data collected by various research companies, 50 to 75% Russian online users1 visit social networks at least once per month. Moreover, Russians hold a safe lead over the rest of the world by quantity of hours monthly spent in the social networks. More than a year ago, seeking to improve customer experience of active bloggers and social network users, IC ROSNO started expanding its Web presence, and by now the company has already registered its official representative offices in such popular services as facebook, vkontakte, formspring.me, the blog hosting service livejournal.com, and the microblogging service Twitter.

"We understand that not all of our clients are equally comfortable with contacting the company via website or with dialing ROSNO’s call centre. Therefore, we are creating opportunities for communication with the company using the social networking services which are most familiar for any internet user. ROSNO is open for communications — we will eagerly answer questions, provide advice and review complaints, and we will be grateful for proposals. No message sent by users via ROSNO’s official representative offices in social networks and blogging services will be left unanswered. We also expect that the company’s active presence in popular social networking services will carry an educational function as well. We try to fill the company’s web resources with such content which is relevant and interesting for our present and potential insurants, and which, we believe, will promote better insurance culture and financial competence of our people", comments Ms. Svetlana Beri, head of ROSNO’s E-Business Support Department.

Since the launch of its presence in the social media, ROSNO provided services and information support to over 1,000 clients contacting the company vie Web. Many of ROSNO’s contacts with Web users resulted in improvement of the company’s customer service procedures, better operability of its web resources, and improvements in other aspects.

The company’s official representative offices in the social networks can be contacted as follows:
Facebook
Vkontakte
Twitter
Formspring
Livejournal