OREANDA-NEWS. March 18, 2011. The Agricultural Bank of China Limited (ABC) launches "e-Market, Easy Win" e-Banking marketing activity, reported the press-centre of ABC.

ABC set up e-Banking stands, product experience zones, business consulting zones and issued special product packages for SME customers, enabling customers to enjoy more convenient and speedy modern financial services.

This is the first time that ABC launches precision marketing activity for specific customer groups. It gives play to the advantages of banking product portfolios and meet the customers' financial demand. Among the financial product packages tailored for SME customers, the transfer telephone was the top recommended one as a superior product of ABC. Transfer telephone, characterized by timely balance inquiry, real-time transfer and collection, and effective prevention against risks of cash transactions, is especially suitable for the middle and high-end personal customers as well as fund settlement departments of business owners.

"e-Market, Easy Win" activity is an integral part of ABC's comprehensive marketing activity for retailing business in 2011. It has raised the curtain for the "e-Era for Excellence" serial e-Banking marketing activities. ABC will organize a variety of well-planned activities to attract customers, so as to promote brand popularity and reputation of the "Golden Online" and achieve the recognition of the market.